Building 0 to 1 and The Story Behind Figma Slides | Mihika Kapoor (Figma)
Description
My guest today is Mihika Kapoor, product lead at Figma.
Mihika and team built Figma Slides from just an idea to a featured product at Config this year. She shared with me how anyone can build 0 to 1 products inside large companies - from building internal excitement to getting leadership buy-in to shipping on time. She also shared why she no longer writes any PRDs.
Timestamps:
(00:00 ) What it really takes to build 0-1
(01:42 ) How Figma Slides came from Figma and Figjam
(04:23 ) Convincing other PMs that this was an idea worth pursuing
(06:38 ) Talking gets nowhere, here's what works instead
(11:04 ) How designers can get PM buy-in for their ideas
(16:18 ) Breaking all the rules for product development
(22:29 ) Getting leadership buy-in on your vision
(30:25 ) Aligning a 0-1 product with company goals
(32:29 ) Find your "first follower" to build your 0-1 team
(37:14 ) The hardest thing about building Figma Slides
(42:30 ) 4 rules for anyone building new products
(47:23 ) Be careful about setting goals for 0-1 products
(52:15 ) Why Mihika doesn't write PRDs
Get the interview takeaways: https://creatoreconomy.so/p/anyone-can-build-0-1-products-mihika-kapoor
Where to find Mihika:
X: https://x.com/mihikapoor
LinkedIn: https://www.linkedin.com/in/mihikakapoor/
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